Customer JourneyIllustrative Demo Data

Replay every touch—tie journeys to real orders

First-click attribution with auditable visit paths across Shopify, GA4, and paid media.

AI Insight

This order started with a Google search in Chicago. The customer returned twice before checking out on Shopify, resulting in $891.00 in revenue.

Journeys

846

Platforms

Orders width Order ID

User Journey Details

Illustrative Demo Data

Explore first-click attribution paths · 2026-07-02

11:02 AM

First click

Sink or swim t-shirk

Google - Chicago

11:09 AM

Product view

Shopify - Men`s Shirts

/Blue/Medium

11:23 PM

Return visit

Instagram - Men`s Shirts

/Blue/Medium

11:42 PM

Checkout

Direct

Shopify

11:55 PM

Order recorded

Order #235488093096

Revenue: $891.00

Order summary

Order ID

235488093096

Revenue

$891.00

Location

Chicago, United States

First-order source

Google · Search · Brand Terms

Order Amount by First Click Platform

Illustrative Demo Data

Direct shows the highest match of order value, followed by Google and SEO Organic.

Multitouch order value by first-click source

1Direct
2 Orders · Avg $211.11$1,900.00
2Google
9 Orders · Avg $364.13$1,456.50
3SEO Organic
10 Orders · Avg $487.50$975.00
4Facebook
4 Orders · Avg $155.00$155.00
5Pinterest
10 Orders · Avg $42.00$42.00
6Shopify Click Orders
10 Orders · Avg $0.00$0.00

Attribution Journey Explorer

CHANNEL	LOCATION	JOURNEY PATH	ORDER ID	Revenue
Shopping — Hero SKUs	San Jose, United States	Matched order	23323375613	$891.00
Shopping — Hero SKUs	Playa Vista, United States	Browsing only	20152376382	—
Search — Brand Terms	Chicago, United States	Matched order	235488093096	$891.00

Total37 · Google platform view

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