Trace every order back to its first-click source
Audit platform ROAS with real pixel journeys and order-linked revenue—so you can invest with confidence.
744
Journey rows
31
Platforms tracked
21
Orders matched with Order ID
Audit platform ROAS
Compare self-reported ROAS with verified first-click revenue.
Tie journeys to orders
Connect pixel paths to real orders and order IDs.
Find true acquisition channels
See which platforms actually start customer journeys.
Platform ROAS vs Audited ROAS
Illustrative Demo DataPlatform-reported ROAS vs audited first-click revenue tied to 1P pixel journeys
| Platform | Ad Spend | First-Click Revenue | Platform ROAS | Audited ROAS | POAS | Difference |
|---|---|---|---|---|---|---|
| $412.00 | $475.00 | 3.8x | 1.15x | 0.42x | ↓ 1.1x | |
| $318.00 | $595.00 | 4.2x | 1.87x | 0.71x | ↓ 1.9x | |
| direct | $0.00 | $3,425.00 | — | — | — | — |
| seo-organic | $0.00 | $385.00 | — | — | — | — |
| Klaviyo | $48.00 | $880.00 | 6.1x | 18.3x | 4.2x | ↑ 18.3x |
| affiliate | $62.00 | $205.00 | 2.9x | 3.3x | 1.1x | ↓ 3.3x |
Platform-reported ROAS can overstate performance.
DeepChatBI audits first-click revenue using real pixel journeys and order matching.
- Reveal over-credited paid channels
- Identify undervalued touchpoints
- Invest based on true acquisition value
Top first-click revenue sources
Illustrative Demo DataBy first-click revenue from order-linked journeys
- 1
Direct
9 orders
$3,425.00
- 2
Klaviyo
2 orders
$880.00
- 3
Facebook
1 orders
$595.00
- 4
Organic
1 orders
$595.00
- 5
Web
1 orders
$595.00
- 6
Google
1 orders
$475.00
Attribution journey explorer (preview)
Illustrative Demo DataPlatform-grouped visit paths with order and campaign context
| Campaign | First-Click Platform | Location | Revenue | Keyword | Actions |
|---|---|---|---|---|---|
| Search — Brand Terms | Oakland, United States | — | Nourish Co, Exact, click Data | ||
| Search — Brand Terms | Woodland Hills, United States | — | Exact, click Data | ||
| Search — Brand Terms | Redondo Beach, United States | — | postpartum meal plan, organic meal kits | ||
| Search — Brand Terms | San Pedro, United States | $475 | Nourish Co, Exact, click Data | ||
| Search — Brand Terms | Reno, United States | — | Nourish Co, Wellness Box |
Want to audit your platform-reported ROAS?
Book a personalized demo to see how DeepChatBI connects first-click journeys to real orders.